As Bestas Rodrigo Sorogoyen Apr 2026
The bestselling book that transformed over a million businesses is bigger and better than ever
In 2017, Dave Ramsey called Building a StoryBrand the most effective framework for cutting through digital noise. Today, that noise is louder than ever, making the power of story more crucial than ever.
The proof? Over 1 million copies sold and global brands like TREK, TOMS, and The Economist using it to drive growth. Storytelling captures attention, transforms customers’ lives, and fuels business growth.
Now, Building a StoryBrand 2.0 elevates the proven seven-part story formula with free StoryBrand AI tools to help your message cut through the chaos. Whether you’re leading a Fortune 500 company, launching a startup, or writing a speech, this framework gives you something more valuable than ever: the power to be heard.
• 10,000 more words of step-by-step marketing help
• Updated examples and fresh stories
• New tools to simplify your marketing
★★★★½ (4.5/5) Where to watch: Available on Amazon Prime / Apple TV (depending on your region). Have you seen it? Did you find yourself sympathizing with Xan at any point? Let me know in the comments—just don’t tell me you’d move to that village.
If you think you know the Spanish thriller, think again. Rodrigo Sorogoyen has been a heavyweight in the industry for years (thanks to gems like El Reino and Que Dios Nos Perdone ), but with As Bestas (2022), he didn’t just raise the bar—he buried it six feet under the Galician mud.
The title refers to both the wild horses in the mountains and the human beasts living among them. But Sorogoyen never makes the "villains" cartoonish. Xan (the incredible Luis Zahera) is a drunk, a bully, and a murderer, but he’s also a product of a dying world. He feels forgotten. That’s terrifying because you almost understand his rage.
What follows is a slow-burn campaign of psychological terror that explodes into something primal. Sorogoyen doesn’t rush. He lets the damp air, the barking dogs, and the long silences do the heavy lifting. 1. The Landscape as a Character Most directors use rural settings as postcards. Sorogoyen uses them as a throat. Galicia here is not lush and green—it is wet, dark, and claustrophobic. The forests feel like walls. The night is absolute. You feel the isolation not as peace, but as a trap.
Let’s talk about why this film lingers like a bruise. At its core, As Bestas is a simple story: a French couple (Antoine and Olga) have moved to a depopulated village in inland Galicia to live off the land and restore eco-friendly farms. The locals, specifically two brothers (Xan and Lorenzo), want them to sell their land for a lucrative wind turbine project. Antoine refuses.
If you liked The Hunt (2020) or Wind River , this is your next obsession.
“By using the StoryBrand technique, we’ve been able to increase our extra product sales by about 12.5% just in the last few months.”
“I’ve won over $200k of contracts with the StoryBrand Framework.” as bestas rodrigo sorogoyen
“Our [church] building campaign wasn’t going so great. About a year in, we restarted the campaign using the StoryBrand framework, did 3 big end of year giving days, and brought in about $2mm over projected needs to finish out the project.” ★★★★½ (4
“This book landed me my first $1,600 client. It taught me how to tell my story in a way that got clients to engage with me.” Let me know in the comments—just don’t tell
“We had a lot of internal messaging issues to work through and the StoryBrand framework was EXACTLY what we needed! We wrote our scripts about six months ago and just launched a brand new website on Monday. The impact has been IMMEDIATE! We are so thankful!”
Choose your favorite format: Hardcover, e-book, or Audiobook.
Donald Miller is the CEO of StoryBrand and Business Made Simple. He is the author of multiple best-selling books such as How to Grow Your Small Business, Marketing Made Simple, and Building a StoryBrand.
He’s consulted with thousands of companies to help them clarify their messaging and grow their businesses, including some of the world’s top brands like TOMS Shoes, TREK Bicycles, and Tempur Sealy.
Companies all over the world now use the StoryBrand Framework to create better websites, elevator pitches and marketing collateral.
★★★★½ (4.5/5) Where to watch: Available on Amazon Prime / Apple TV (depending on your region). Have you seen it? Did you find yourself sympathizing with Xan at any point? Let me know in the comments—just don’t tell me you’d move to that village.
If you think you know the Spanish thriller, think again. Rodrigo Sorogoyen has been a heavyweight in the industry for years (thanks to gems like El Reino and Que Dios Nos Perdone ), but with As Bestas (2022), he didn’t just raise the bar—he buried it six feet under the Galician mud.
The title refers to both the wild horses in the mountains and the human beasts living among them. But Sorogoyen never makes the "villains" cartoonish. Xan (the incredible Luis Zahera) is a drunk, a bully, and a murderer, but he’s also a product of a dying world. He feels forgotten. That’s terrifying because you almost understand his rage.
What follows is a slow-burn campaign of psychological terror that explodes into something primal. Sorogoyen doesn’t rush. He lets the damp air, the barking dogs, and the long silences do the heavy lifting. 1. The Landscape as a Character Most directors use rural settings as postcards. Sorogoyen uses them as a throat. Galicia here is not lush and green—it is wet, dark, and claustrophobic. The forests feel like walls. The night is absolute. You feel the isolation not as peace, but as a trap.
Let’s talk about why this film lingers like a bruise. At its core, As Bestas is a simple story: a French couple (Antoine and Olga) have moved to a depopulated village in inland Galicia to live off the land and restore eco-friendly farms. The locals, specifically two brothers (Xan and Lorenzo), want them to sell their land for a lucrative wind turbine project. Antoine refuses.
If you liked The Hunt (2020) or Wind River , this is your next obsession.
