“You’ve seen the thumbnail: a dark alley, a woman in a kebaya whispering… then BAM – 50 million views. But what makes Indonesian horror videos so addictive? Is it the sound design? The local myths? Or the way they use gotong royong – community – in the comments? Today, we’re breaking down three viral videos that changed the genre. Number one: the ‘Pocong Jump Scare’ that broke TikTok Indonesia.”