For nearly a decade, the "Girls of WWE" weren't just competing for championships; they were competing for the cover of one of the most iconic magazines in the world. Looking back, it was a strange, glossy, and undeniably profitable era.
However, it’s impossible to ignore the business impact. In the late 90s and early 00s, Playboy gave WWE a key to the adult locker room. It legitimized the Divas as mainstream sex symbols at a time when that was the primary goal of the women’s division. Playboy Magazine Wwe
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