Here is how to approach logo design the “Smashing” way. The counterintuitive truth about aggressive, memorable logos (think punk bands, extreme sports, or underground streetwear) is that they aren’t cluttered. They are distilled.

If you have stumbled across the cryptic identifier “-32Skulls-,” you are likely looking for the raw, unfiltered version of logo design theory. One that doesn’t hand you a sterile grid and a sans-serif font. One that tells you to smash the grid first.

By Industry Design Experts