He did it. He printed a single, ugly flyer on neon yellow paper. He taped it inside the three condo elevators.

Sitting in his empty shop, staring at a mountain of unsold baguettes, he met Lena.

“Wrong,” Lena smiled. “Look at your sales records. Who buys the most? Who buys the most expensive loaf?”

She took a bite of the gluten-free olive loaf. Her eyes widened. “This is… actually good?”

She pointed to the next section: .

He learned the lesson of the 1-Page Marketing Plan:

“No billboards. No radio. Here’s your offer: Go to the condos. Put a sign in the elevator: ‘First 10 residents: Free ‘5 PM Rescue Box’ this Friday. No catch. Text ‘BREAD’ to 555-1234.’ ”