Thinking In Bets Annie Duke Pdf Apr 2026

Traditional decision-making often relies on a flawed assumption: that we can know for certain what the outcome of our choices will be. Duke argues that this assumption is misguided, as uncertainty is an inherent aspect of decision-making. When we make decisions, we are often faced with a range of possible outcomes, each with its own probability of occurring. However, our traditional decision-making frameworks often fail to account for this uncertainty, leading to suboptimal choices.

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Duke, A. (2018). Thinking in bets: Making smarter decisions when it matters most. Penguin. thinking in bets annie duke pdf

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