But the most provocative possibility: Somewhere, a piece of media is titled Title Project Mov as an ARG clue. The real content isn't the film—it's the act of us investigating it. Final take: Whether a ghost project or a glimpse of post-cinematic strategy, "Title Project Mov" forces us to ask: In an era where every file is a .mov, what makes a title meaningful? The answer may arrive not in theaters, but as a download link with no name.