A product is a Marvel movie. Predictable, efficient, recyclable. We need those to pay the bills. But a movie has friction. It has an ending that isn't happy. It has a protagonist who isn't likable. A movie is a risk. You need a portfolio of both. Right now, most studios are 90% product, 10% movie. That ratio is suicidal.
The studios that will win the next five years aren't the ones with the biggest VFX budgets. They are the ones with the best . The New Production Mandate If you are in development or production today, stop asking "What does the audience want?" They don't know. If Henry Ford had asked what people wanted, they would have said faster horses. Wet And Wild Asses Vol. 14 -Brazzers 2024- XXX ...
The studios that survive the next recession will be the ones brave enough to release a movie that audiences either love or hate. The danger zone is "fine." Fine is skipable. Fine is background noise. Fine is what happens when a committee designs a movie by algorithm. A product is a Marvel movie
The algorithm ate the blockbuster. It’s time to starve the algorithm and feed the artist. What are you working on that terrifies you? Reply to this post or find me at the confab next week. But a movie has friction