Skip to content Sabina Banzo didn’t ruin the airfryer for us. She saved us from the next ten useless purchases. She gave us language for the post-achievement blues.
You still have to decide what to do with it.
Ya tengo mi airfryer… ¿Ahora qué? (Lecciones de Sabina Banzo sobre la ansiedad y el brillo) Ya tengo mi airfryer- -ahora que - Sabina Banzo...
For the uninitiated, Sabina Banzo is a Spanish psychologist and author who went viral not for selling a course on happiness, but for naming the quiet terror behind the airfryer. In her brilliant, razor-sharp essay (and subsequent interviews), she dismantles the idea that buying a gadget—or any external object—will fill the internal gap.
Banzo argues that we don’t actually want the crispy french fries. What we want is certainty . We want control . We want to believe that the next purchase will be the one that organizes our life, saves us time, and makes us the person we swore we’d be in January. Sabina Banzo didn’t ruin the airfryer for us
This is where Sabina Banzo enters the chat.
It’s funny because it’s true. We spend weeks—sometimes months—obsessing over the purchase. We watch the unboxing videos. We compare the liters, the watts, the presets. Finally, the cardboard box arrives. We place the sleek, basket-shaped deity on our countertop. We touch its digital screen. You still have to decide what to do with it
Now go make some patatas bravas. And when the timer beeps, ask yourself: What’s next? Not for the fryer. For you. ¿Te ha pasado? ¿Compraste algo que creíste que cambiaría tu vida y luego te quedaste con el "ahora qué"? Cuéntame en los comentarios.
And then… silence.
But then you have it. And the anxiety doesn’t vanish. Because the airfryer doesn’t cook for you. It doesn’t choose the menu. It doesn’t wash itself.